The Search Blog
Wednesday, November 25, 2015
A Steady Stream of Website Traffic
You may have asked yourself whether you truly need SEO (search engine optimization) on your website. What you should be asking yourself is whether or not you want people to visit your site. Of course, the answer is yes. You want your website to have traffic from people who are interested in the product or service you are offering, and you want that traffic to be constant, bringing new visitors to your site each day.
If you want your site to experience growth and popularity, yes, you do need SEO. You cannot take for granted that people will be able to find you in the vast sea of the Internet without you doing something to reach out to them. They want to find you and buy what you're selling, but if you don't stand out you'll blend into the background. They'll never find your site without some basic search engine optimization. SEO allows your company website to stand out amongst the pack so your products and services are highlighted for your target audience and potential customer base.
What SEO does for your website is what product placement does for a brand in a grocery store. Think of your website as a box of cereal. Where on the grocery store shelf would you like your cereal placed? Well, if your cereal were geared toward children, you most likely wouldn't want it behind the corn flakes on the top shelf. You want your children's cereal prominently displayed on the lower shelves - the perfect height for children to see. You've got the funny cartoon character on the box, but it would do no good being on behind the adult cereals on the upper level - out of reach of your target customer.
When you think about websites being placed on a virtual shelf, where do you want yours? Search Engine Optimization places your website on the most accessible shelf for your customers so they can find it easily - and find it first. There are millions upon millions of websites (and billions of web pages). However, if you run a search in Google, you are presented with a page of ten websites that match your criteria. Think about your Google searching habits. How often do you search for something and explore past the first page of results? Sometimes? How often do you go past the 3rd page? Probably never. So how do those first ten results get to be first amongst the millions? SEO.
The answer to your question can't be any clearer: Yes, you need search engine optimization if you want a website that receives a constant stream of highly-targeted traffic. The traffic can translate into products or services sold, which equals dollars in your pocket. It is important to remember that SEO and good design go hand in hand, so make sure your website is optimally structured so once the visitor is at your site, he or she can easily find what they are looking for.
By Bill Abernathy
Sunday, November 22, 2015
The Many Benefits of Search Engine Optimization
Keywords are a very important part that determines the success, or failure thereof, of a website. However, it isn't the keywords alone within the content that would rank a website in the top positions when a search query is conducted with the keyword or keyword phrase in it. Content has to be relevant and informative, with the keywords flowing naturally within the content. This will significantly enhance the information.
With useful and relevant and informative content, website visitors will be compelled to dig deeper in other pages of the website. Alternatively, they will keep visiting and revisiting the website from time to time in search of more information, and the chances of recommending the website to their peers are quite high.
Where does all that come from? It comes from Search Engine Optimization, reason why you should talk to search engine optimizers who do the work professionally if you cannot manage yourself. SEO agencies are available all over the internet today and finding one is an easy task. Actually, the search engine optimization is one of the most lucrative businesses today as more and more businesses today opt to create well optimized sites that will increase the amount of targeted traffic they receive and of course sales.
A search engine optimization company ensures the design of a website is at par with the requirements of the search engines. Such kind of optimization is critical to the performance of a site because a site doesn't need to only look good and attractive, navigation is also key to success with an online business. Some of the measures that an SEO firm employs are the use of press release marketing and article marketing.
Article marketing basically deals with the writing of niche related articles and posting them on online article directories. These articles when published are viewable to the public and any person who reprints them will carry along the copyrights, meaning your website's URL will spread throughout the internet. This is more or less creating relevant backlinks for your website.
In a nutshell, the success of a website and an online business for that matter is not fully dependent on content alone but on the whole process of Search Engine Optimization. The appearance, navigation, content, and general visual appeal are all important players that determine how your business will thrive online. With the right keyword selection and optimization, rest assured it will only be a matter of time before you earn top rankings
For more info about the benefits of SEO visit [http://www.ahviet.com]. There you can also find more tips on marketing and advertising.
By Max Thompson
Saturday, November 21, 2015
Is Google Really Losing Its Power?
Google's main course of business evidently is Search. They were at the right time in the right place: they could take advantage of the initial growth of the Internet and after developing their groundbreaking Page Rank algorithm they secured themselves top place for over a decade.
What is happening now? Is Google really loosing its power? Definitely not... officially. What is happening to the multi-billion dollar company today is that they are starting to face tough competition for the first time. The comfort of their oligopoly has finished and they have to advance fast in order not to be left behind.
Naturally, Search is not going to die, yet it is likely to change form. As is today widely known, 78% of people are much more likely to accept the opinions of users and peers then those of advertisers being paid to sell. And which peers would you trust the most - clearly your personal friends and family more then a random blog post that you happen to find on the Internet. This is the change that Google has to face nowadays.
For example, if you were to buy new sport shoes several years ago, you are likely to do a Google Search on "sports shoes", you might then pick up a few offers and they weight their benefits. Today, you would still search Google for that, but you will also Tweet, change your Facebook status to asking for advice on shoes and search YouTube for funny sports shoes videos. Thereof, you would get your information from a much wider variety or sources. This is where Google is struggling. It is not that the power of searches is decreasing, its that the importance of so many other things in increasing.
Today still the majority of the income that the search company generates is based on their services such as AdWords and AdSense. There is still the opportunity for Google to include Image (Google Images), location (Google Maps) and Video (Google TV and YouTube) advertising. Their best option for growth evidently is not international expansion - they are already the major player in most of the world, while significantly low in influence in China and Russia where they loose miserably to local competitors (Weintraub, Seth for Fortune). Thus, experts predict their future to be in increasing the types of services that they offer and making them more personalized and social.
What Mr. Weintraub emphasizes is that "At Google, where every problem is waiting to be solved by some form of search query, that is tantamount to blasphemy." However, what is becoming increasingly important and influential is the technological ability to provide answers before the questions are being asked. Some applications developed for that would be Flipboard, Feedy, and many other personalized URL websites.
Google has provided a service like that at Google Reader, but the development of the idea should go much further. Fortune Magazine says: "In this new phase of the web, one of the largest threats to Google and its core search business is the growing Facebook footprint around the world. Not only because social networks (and those used for work like LinkedIn fall into that same category) offer a substitute for search for consumers, but also because they offer a substitute for advertisers as well. In display advertising, for example, Facebook has a 16% share of the roughly $9 billion market, according to comScore (Google sites have 2.4% of the market), and advertisers say they're looking for more ways to plug into Facebook."
Further, the social networks as such seem to be a rather closed environment for the Search giant. "Facebook, LinkedIn, and Twitter are essentially "closed" platforms. They are growing chink in their armor The question is, What can they do about it?"
Thus, the next big thing that Google needs to focus on in terms of their core business of Search would be creating a platform to provide better quality search results personalized to the needs of the specific individual rather then a general Page Ranking list of potential websites of interest (optimized by professional marketers for the general target audience). Currently, Google calls that "implicit or passive search. It's the sort of thing that makes connections between, say, a friend who is an amateur expert on travel in Australia and your upcoming trip Down Under. A keyword search could not only flag hotels and tourist hot spots but also find blog posts, e-mails, messages, and even pose questions to your friend about where to go shopping or dining in Sydney -- without bothering the rest of your network. "Who you are, your context, what you are doing, who your friends are -- if all of that comes in as the search input," Google says, "what is the right output?" (The key word in her quote? "Friends.")"
And this is where Google failed to deliver. Its platforms such as Google Buzz and Google Waves (to name just a few) have been a failure as they had not managed to involve the users in an active and continuous dialogue. It is true that Google has provided great office applications to facilitate the work of millions of companies and individuals, yet, these applications are structured in a very particular way. They do not easily adapt to the social factor which is nowadays of a growing importance and influence. "They are just not that good at it," says Tom Coates, until recently the head of product at Yahoo's defunct Brickhouse lab. "Google is very good at building these utility-type products -- search, e-mail, and messaging. They are sort of like the power company of the Internet. But what they lack is a sense of how people share and collaborate." What Mr. Coates is referring to is that you do not have friends on Google, you have contacts and tasks. These services reflect an engineering culture that's all about utility, but one that makes it hard for the company to create something that's friendly and social.
Further, they are facing growing competition with LinkedIn Answers and Facebook's Questions. Although currently at a rather unpolished state, it is expected that FB's new application will further complete for users' attention on the Internet. In this sense, Google is already adapting to the challenge. As with many other things, it has already purchased a start-up company called Aardvark which does exactly this.
Thus, is Google really Loosing power is to be determined, what is certain is that it is slowing down which allows competitors to catch up and go ahead.
Explicata, Your Online Marketing Solution
Tuesday, August 30, 2011
Google Vs Bing Vs Yahoo - Which Is Better?
Of the three top contenders, Bing vs Google vs Yahoo, which is the best? Where should an internet marketer focus their efforts for maximum results?
Results are not necessarily identical on the three top contenders. It is important to understand that a high Google ranking make generate a poor ranking on Yahoo or Bing and vice versa.
GOOGLE. Google is the most used of all the search engines. It is used by millions of visitors each month and for free.
Its popularity is due to the fact that it delivers well. Highly relevant results are returned almost immediately.
Search results are updated daily to ensure that content stays fresh and current.
If you make a Google inquiry using a longtail keyword phrase, you are v assured of finding what you want on the first page of a Google responsive page.
As a result, most internet marketers toil hard to maximize their Google results, believing that their energies will deliver maximum returns. Many use Google alone.
BING. Bing employs a sitemap similar to Google's.
Bing responds to same match domains through inbound links, just like Google.
Bing shopping costs, unlike Google.
Bing uses a manual system for its best matches, unlike Google's which is based on algorithm applications.
Bing's ranking criteria is based on importance and the relevance of site content. As a general rule, it is harder to get a higher ranking on Bing than on Google.
Bing also gives more higher rankings to theme oriented links than Google and places greater emphasis on domain age than Google does.
Still, in the competitive process, Bing is a contender and will continue to make changes to assure that it becomes an even stronger presence. You can expect to see changes that will make it more user friendly. Don't count Bing out yet.
YAHOO! Yahoo used to be Avis, in second place. It has been overtaken by Bing.
Some webmeisters feel that Yahoo takes too long to update its search indexes. Yahoo employees are working overtime to make changes to this perception.
Be attentive to all of the rules governing each site as you don't want to get slapped by any.
This is important because, while Google may presently be king, there is no assurance that this status will continue forever. You want to remain active in all of them as you never know when the game will change.
Just as Facebook is becoming a strong contender in its Google face-off, the possibility remains-powerfully so- that Yahoo and/or Bing will make a change that is game changing as well.
What gives a top result on Google today may not be the case tomorrow. Continue to employ keyword strategies and relevancy in your content. That premise is one absolute that is constant in today's frenzied efforts to get top rankings.
The three top search engines don't necessarily yield identical results but none of them should be dismissed as ineffective or useless. Working all three is your best strategy.
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Lauren Botney is an Online Marketing Coach and Mentor for what is arguably the World's Largest Internet Marketing School around. Specializing in Article Marketing, Social Media techniques and other essentials for profitable Internet Marketing [http://www.maestromoney.com]. She is dedicated and stubborn. She trains complete newcomers and seasoned pros worldwide to achieve Financial Success. Through positive mentoring, proven business strategies and continuing education, you can stay ahead of trends and sharpen your competitive edge.
By Lauren B Botney
Sunday, August 28, 2011
What You Need to Know About Long-Tail Keywords
Have you heard the phrase Long-tail Keywords? Do you know what they are or how to use them? If you are an online marketer you really need to understand the impact long-tail keywords can have on being found through search engines.
Long-tail keyword searches are often used when someone is trying to look for a specific thing. They might type a question into a search box with their keyword phrases within the question. (ex., Where can I find a pink polka dot bikini?) Pink Polka Dot Bikini is a long-tail keyword. Typically people will search for just the generic keyword term, bikini, if they are only interested in bikinis in general. However, if they are ready to buy a pink polka dot bikini, that's the phrase they will use for their search.
Internet Marketers have been using these keywords and keyword phrases for awhile now to help rank in the search engines and get their websites positioned in that #1 spot. What this does is help them better answer the question their potential customer is asking. By using the keyword phrase, pink polka dot bikini, when someone searches for the exact term, it's a perfect match for the person searching and will most likely result in a sale.
The more specific you can make a keyword phrase, the better chance you have for someone to find you with that phrase. When you decide to target long-tail keywords, you are positioning your site to be found by those who are typing in a more specific targeted search. If you are trying to rank high with other more popular keyword phrases and are aiming to get on the top spots in the search engines with the more common or generic keywords, you could possibly be losing out on these more specific searches.
However, if you want to be found by those people who are ready to buy when finding exactly what they are looking for with the long-tail keywords, this method works much better. According to Wikipedia statistics recent long-tail keyword research has found that long-tail searches often exhibit a higher conversion rate by up to 200% compared to short tail (generic) keywords, and can be extremely profitable for search engine marketers in terms of a lower cost per action and higher return on investment.
If you are a marketer who is interested in using Pay Per Click as one of your advertising methods, choosing long-tail keyword phrases could end up saving you money. By using the more popular keyword phrases since they are more in demand can cost you a pretty penny. By targeting long-tail keyword phrases, you not only have less competition, but have a better chance of reaching the exact target market you would like that will end up purchasing your product.
Doing your keyword research to find these long-tailed keyword phrases is crucial to determine which ones are the best phrases to use. Wordtracker is a great program that will enable you to type in various keywords and find the best long-tail phrases that are being searched for within that niche. Also, Google's keyword tool is another good resource. You should always track your results when using keyword phrases so you can see which ones are producing better sales and views. Once you have found a few long-tail keyword phrases that have desirable statistics, you can then use these for other marketing methods to gain as much as you can from your advertising efforts.
By Terri Brooks
Monday, August 22, 2011
Using Google Analytics To Increase Sales
Google Analytics can help boost the amount of sales through your website. This is done by means of tracking the number of visitors to your website, as well as tracking the behaviour of your visitors, so that you can focus on improvement.
By installing a Google Analytics account, you will be installing a tiny tracking code called the Asynchronous Google Analytics Tracking Code (GATC) into the head section on each page of your website. You can either add this code on to every page of your site, or just the pages that you would like to track out.
Once this is done, there are conversion goals inside analytics, that you can set up to measure your key performance indicators. This means, you can set which website page you will count as a goal. For example, some people would view a confirmation page or a contact us form as a goal page, which could mean that either they have a new customer or a new lead.
Once the tracking code is set up and once the conversion goals have been defined, you will be able to track with ease the behaviour of visitors to your site. It normally takes a couple of weeks before noticeable results start to be seen.
Once you get on track with Google Analytics, you can use this tool to track loads of data within it. Some of the things that you can do is, you can track out what are the common keywords or key phrases that people are searching for and in the process reaching your site. You can analyse which of these users become paying customers, and you can further use SEO to streamline your business.
Apart from data analysis, you can also monitor which pages of your website are be best landing pages. This means, you can analyse which are your pages that are most frequently viewed, and also how long people spent on each page. You will also know how many of your visitors visited other of your web pages and how many left your site with viewing only one page. Based upon this last point, you can analyse whether the information was incorrect or whether the page was the wrong one that they landed up on. As far as bounce rates are concerned, these too can be monitored through this tool. However, as these are not all that important, it is wise not to pay too much attention to bounce rates.
George Venables is a leading expert in Google Analytics Training in the United Kingdom.
Saturday, August 06, 2011
Accessibility in E-Learning
The Disability Discrimination Act currently states that every business operating website should offer the basic accessibility requirements, same as in physical premises. With the user becoming more and more the focus of the online world, it was only a matter of time before such an amendment was issued. Applicable in e-learning, this means that the user/learner receives the attention he needs to make the training more effective.
Because the audience of an e-learning course is so diverse, the content should be delivered in different manners, according to the various needs. In the end, everyone should have access to the same information as everyone else. The learning environment should have the ability to adjust to the needs of all the learners in order to be fully accessible. In the end, improving accessibility will lead to a more usable website for the entire learning community.
The problem of accessibility doesn't only refer to users with disabilities. For example, if a website only works on Internet Explorer, but its target audience may be using both IE and Mozilla Firefox or Chrome, then the site is not accessible to a part of the group. Other such issues include the usage of Flash or Java Script for certain applications, which may be inaccessible to some. The same applies to people who have a slow Internet connection or a text-only screen, those who have difficulties with reading comprehension or have their eyes/ears/hands busy temporarily. From the earliest phases, those of design, a website should be created keeping accessibility in mind. Focusing on this matter in the development phase will definitely be more cost effective than doing so later on.
If you want to see the level of accessibility of a website, there are some tests that you can perform:
- Turn off images - This will reveal whether adequate alterative text is provided for every image, which will come in aid of the visually impaired. Note: When uploading images to Moodle, for example, a warning pop-up window appears if you haven't filled in the alt text section.
- Turn off sound - This will show whether audio content is available through text equivalents, which is an important feature for people with hearing impairment as well as those working and learning in a noisy environment.
- Vary font size - Using the browser's controls of text size, the font should change on the screen accordingly, keeping the page usable even at large sizes.
- Test screen resolutions - Resizing the browser window or using different screen resolutions should not require horizontal scrolling. If horizontal scrolling is implied, it could be a disadvantage for people with motion deficit. An efficient screen size tester can be found here.
- Gray scale - Turning the display color to gray scale should result in adequate color contrast. Using different colors in text should be distinguishable for the visually impaired as well.
- Keyboard navigation - To check whether people with mobility impairment can navigate without using the mouse, use Tab, Home, End, Pg Up/Dn. All links should be accessible and navigation should be as smooth as possible.
- Voice browser - The information of the graphic user interface should have equivalents available in voice or text browser, which has to sound meaningful when read by e.g. Microsoft Narrator.
These tests can show you the weak points of your website, so you can begin to make improvements. Make sure that there is at least one alternative available for every potential disability. Even if you implement these accessibility guidelines in the initial phase of the project, you can still use the tests as check-up when the site is up and running.
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Visit http://www.vtrainingroom.com today. There are articles and tips may help you solve your problems and get new ideas you can implement in your training programs.